I'm a freelance Digital Media Specialist, excelling in marketing research, brand analysis, strategy, and content creation. My passion lies in academia and pioneering marketing innovations, especially in audience engagement.
Pretoria, South Africa
+27 72 519 6061
Enrolled for the year 2025 (Final Year)
University of Pretoria (TUKS) South Africa
Research Focus: Applying Maslow: Self-actualisation and Selected Female Millennial Influencers on Instagram
Description: Social Media Influencers (SMIs) and particularly the selected Female Millennial Social Media Influencers (FMIs), are assumed to be prominent prosumers who present characteristics associated with self-actualisation. The study aims to investigate the connections between FMI, prosumers, and the self-actualised individuals. Moreover, the research aims to underscore the applicability of Maslow's concepts within the digital realm, emphasising the inherent human aspiration to reach one's full potential.
April 2020 - January 2022
University of South Africa
Research Focus: The Motives Of The Online Media Audience During A Pandemic
Major Modules: Mass Communication Theory | Media Research | Media Management, Policy and Regulation | International Communication
January 2014 - April 2019
University of South Africa
Major Modules: Marketing Communications | Media Studies | Communication Research | Social Psychology
January 2008 - November 2010
The Open Window School of Visual Communication